The property market faces 2026 in a context of greater maturity and professionalisation. After years of adaptation and transformation, buyers and investors today are looking for more than just a home: they demand meaningful, well-located, efficient projects backed by trusted developers. In this scenario, anticipating trends becomes a key advantage for making the right decisions.
5 property market trends for 2026
Below, we review the five real estate trends that will shape the sector in 2026 and are already influencing the development of residential projects in strategic areas such as the Costa Blanca.
1. Sustainability as standard, not as added value
The Sustainability is becoming one of the pillars of the property market. in 2026. The housing energy efficient, With advanced insulation systems, renewable energy sources, and designs intended to reduce consumption, these features are no longer a distinguishing factor but rather a basic requirement.
In new-build developments, such as those developed by Immosol on the Costa Blanca, this approach not only responds to greater environmental awareness, but also to the demand for more efficient and economical homes in the long term.
2. Technology and digitalisation at the service of the customer
Digitalisation will continue to shape the real estate experience. Virtual tours, Market analysis tools, more agile purchasing processes and omnichannel communication will enable customers to stay informed and make decisions with greater confidence.
In 2026, the challenge will not only be to incorporate technology, but to integrate it with close, specialised advice, which is especially important for international buyers who rely on established property developers such as Immosol.
3. Areas with potential and a high quality of life
Location remains one of the decisive factors.. Areas such as Benidorm-Finestrat, Torrevieja, Algorfa and Bonalba remain in high demand thanks to their climate, services, infrastructure and international connections. In 2026, these areas will continue to attract both buyers looking for a second home and those seeking a property to enjoy all year round. Immosol's developments in these locations are responding to this trend., combining design, environment, modernity, efficiency and functionality.
4. A more demanding and strategic investor
The profile of the property investor is evolving towards a more rational and long-term approach. Instead of seeking only immediate profitability, in 2026, solid projects with high demand will be particularly valued. potential for rent and good prospects for appreciation.
In this regard, the developer's experience, the quality of construction and the location will be decisive factors, which explain the constant interest in promotions of new construction on the Costa Blanca.
5. Homes designed for new lifestyles
The buyer's needs have changed. Open spaces, terraces, well-maintained communal areas and homes adapted for both relaxation and remote working are gaining prominence.. In 2026, the home is conceived as a versatile space, capable of adapting to different stages of life, a philosophy that is present in Immosol's residential projects.
Looking to the future with confidence
The 2026 property market offers clear opportunities for those who are committed to quality, planning and long-term vision. At Immosol, we continue to develop properties in strategic locations on the Costa Blanca., aligned with new market trends and with the aim of offer homes that retain their value over time.
