Now that the year is coming to an end, it is the ideal time to analyse the property market and draw conclusions about the trends that have marked 2025. On the Costa Blanca, foreign buyer interest has remained very active, driven by the quality of life, the climate and a residential offering that is increasingly tailored to their needs.
From Immosol, as a developer specialising in new builds, We have been able to clearly identify what international buyers are looking for today and where the market is heading.
Key trends in the Costa Blanca property market in 2025
The market in 2025 has been marked by strong demand, especially for well-located new-build homes with high quality standards. Buyers increasingly value efficiency, sustainability and outdoor spaces, without compromising on good transport links and nearby amenities. These trends not only define current purchasing decisions, but also shape investment opportunities for 2026.
New build vs. second hand: a clear preference for new builds
Although second-hand housing continues to have its audience, New builds have established themselves as the preferred option for foreign buyers.. Contemporary design, the highest construction standards, compliance with current regulations and energy efficiency provide security and peace of mind.
In addition, the new build offers easier maintenance, lower energy consumption and excellent long-term value, key aspects for both those looking for a second home and those looking to invest.
Swimming pool, terraces and energy efficiency are essential
In 2025, the ideal home goes beyond the interior. Swimming pools, spacious terraces and well-maintained communal areas are practically essential elements. Added to this is the importance of energy efficiency, with better insulated homes, modern air conditioning systems and high energy ratings, which reduce costs and increase the appeal of the property.
Proximity to the beach and amenities
Location remains a determining factor. Living near the sea is a great attraction, but so is having services, golf courses, shopping areas, restaurants and health centres within easy reach, something that is particularly valued by European buyers.
Summary of the year at Immosol: growth, consolidation and new projects
The year 2025 has been a pivotal one for Immosol.. During this period, we have launched five new developments, strengthening our presence in some of the most sought-after areas of the Costa Blanca.
Luz2 Balcony in Finestrat
18 luxury homes with panoramic views, adding to the 18 we launched in 2024 with the first development of Luz.
This growth is also reflected in our data: we have gone from around 700 homes under construction at over 1,200, consolidating a model based on quality, location and design.
Looking ahead, our plans include the launch of more than 200 new homes and the development of several promotions in one new strategic area such as Bonalba Golf, where we see great potential for both residential and investment purposes.
The best areas of the Costa Blanca to invest in 2026
Looking ahead to 2026, Finestrat, Torrevieja and Bonalba are positioned as some of the most attractive areas for investment. These areas combine high demand, good prospects for appreciation and a very active rental profile, both for holiday lets and long-term rentals.
The proximity to services, good connections to airports and leisure facilities mean that these areas maintain a stable profitability and strong interest from international buyers.
Lifestyle on the Costa Blanca: unbeatable added value
Beyond investment, the Costa Blanca stands out for offering a lifestyle that is difficult to match. The Mediterranean climate, with over 300 days of sunshine a year, the opportunity to live near the sea and enjoy incredible views, and a relaxed pace of life are decisive factors.
Added to all this is a competitive cost of living, a high-quality healthcare and a wide network of services, which is why more and more Europeans are choosing this region not only to invest, but also to live.
